Digital advertising and marketing: only the best ideas worldwide, since 2003

The Sound of Honda is Ayrton Senna

July 30, 2013 at 12:37 by Tim Comments

In 1989, Ayrton Senna completed a lap of the Japanese F1 circuit in Suzuka, setting a new world record. On board was Honda’s engine telemetry system which recorded information from the car. Now, almost 20 years after his death in Imola, Honda is using that same data, along with some giant speakers and lights to recreate that incredible lap.

It’s the noise of a ghost, one incredible driver fusing his soul with that of his screaming racing engine, lighting up the track. This is the creation of modern age myth as well as a piece of beautiful branded content.

You can find caption translation on the YouTube clip itself if you (like me) don’t speak Japanese. They explain how the data that once supported Senna, now helps you drive (Honda Internavi).

via

File under: ,

Advertise here