Martini, Luck is an attitude
Oh yes, I guess the “ability” to create a 30″ commercial might be gone forever. But honestly I still love the big old school (maybe even black white) advertising productions. Even if it takes them 2 minutes to tell a story. And possibly they “forget” to show the product until minute 1.26… I’m talking for example about the new Martini spot by Fred & Farid Paris. I certainly miss George Clooney as a testimonial, but I think you’ll agree this is a nice video.
Btw, the star of the film was selected through a talent search on Facebook, the Kisser Casting, where the Italian Yuri Buzzi triumphed after a tough selection process between more than 4000 applicants.