Digital advertising and marketing: only the best ideas worldwide, since 2003

Text to vote during the Super Bowl

on February 1, 2005 by Martina Comments

Football fans watching the Super Bowl this Sunday will able to use their mobile phones to vote for the best Tv ads. There is always a lot of talk around the TV spots aired during the match, and this is surely the perfect occasion to let US users discover the potentials of mobile messaging. The idea is by America Online, with the technical support of Mobile 365. As Wireless Week reports, also THQ Wireless has decided to take advantage of the event, enabling football fans to vote for the MVP of the game. The initiative will run cross-carrier (and this is another good sign for the US mobile industry).

File under: ads, mvp player, super bowl, texting

Online ads: context is king

on April 13, 2004 by Martina Comments

Positioning is the key for a successful online campaign. In an article on New Media Age (thanks Evan!) Ben Mein focuses on the context’ importance in an advertising campaign. If you place your ads on a specific qualiy content site, you’re more likely to succeed.

File under: ads, context, positioning

The ads that will affect your life

on July 23, 2003 by Martina Comments

Google will provide target advertising and web search to Weather.com. The news is reported in a press release on Biz Yahoo!. I’m always astonished by reading the high-sounding declarations that usually come with these business deals, and Weather.com makes no exception by saying through Joe Fiveash, senior vice president of Product and Business Development:

“Weather.com wants to present our users with information that is the most relevant to them. By adding Google’s search services, we make finding information about any topic just as easy as finding out how the weather will affect your life.”

Wow, these guys are soooo nice to users, they really care about them and their life… Please, don’t forget business is… business, not charity!

File under: ads, deals, google, weather.com

Google: signed a deal with Lycos

on June 9, 2003 by Martina Comments

Search engine Google is to provide context-relevant ads to Lycos’ homepage building community, Lycos Tripod, across Europe. Google said the deal will extend the reach of its syndicated paid-for links product, AdWords, to an extra 4m Web pages. Read the news on on NewMediaZero.

File under: ads, context-relevant, non intrusive ads

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