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Tag archives: positioning

Future Tennis according to Lacoste

on May 26, 2008 by Martina Comments

It’s quite an unexpected move for a traditional and conservative brand like Lacoste to celebrate its 75th anniversary by launching a website that is all about the future.

There is also a movie that imagines how tennis might be played in 75 years from now.

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Online ads: context is king

on April 13, 2004 by Martina Comments

Positioning is the key for a successful online campaign. In an article on New Media Age (thanks Evan!) Ben Mein focuses on the context’ importance in an advertising campaign. If you place your ads on a specific qualiy content site, you’re more likely to succeed.

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