Ogilvy Paris put Christmas through focus group testing… resulting in a new, improved and *proven* concept : Merry #Sparktazzle!
Seasons greetings to all who have felt the pain of testing.
It’s hard to cut through the agency christmas card rush with something fresh and original. Grey London have done it with Beard Baubles. Beard Baubles are what you might imagine them to be – the products themselves have sold out but you can still donate to Aussie charity beardseason.com (Beard Season aims to get people to have a skin check for melanoma, which kills more young people than any other cancer in Australia).
…well, not really but Rethink Communications has produced a funny spoof video that introduces The Caseys – an awards show that celebrates innovation & brilliance in award show submissions.
This latest video clip from OK GO won’t let you down. Apart from the beautiful visual effects the organisation behind this continuous one-shot 5 minute video clip is impressive. You can get more detail about the production on The Japan Times. I would have loved to see the PPM!
Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour. Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour).
Sarah Silverman self declared “writer, comedian and vagina owner” is back with another provocative (NSFW) video taking on the issue of the gender wage gap. Silverman uploaded this video last week to raise awareness and offer up a few tongue in cheek solutions from gender reassignment surgery through to crowd funding the ridiculously big total amount of the wage gap : $29,811,746,430,000.
Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link.
If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. Read more…
After looking through the winners this year at Cannes, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy