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Author Archives: Bridget

Phones down, bottoms up

on January 14, 2014 by Bridget Comments

What I like about this ad is that it doesn’t need a lot of explaining. Great art direction and a clever line “Enjoy responsibly. Phones down, please.” Read more…

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Publicis Omnicom celebrates the human side of the merger

on December 17, 2013 by Bridget Comments

Last year, I thought it was a tough brief to do something interesting with Maurice Lévy’s end of year digital greeting.  We were chuffed with the interest generated by The Human Youtube Player, but it only made the brief for this year more difficult.

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BirdBnB – every traveller deserves a home

on December 16, 2013 by Bridget Comments

AirBnB have launched BirdBnB this week as part of the it’s first integrated national campaign that includes online, TV, print and in-cinema.  A team of artists were commissioned to replicate 50 Airbnb listings into birdhouses.   Read more…

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I wish all agency websites were this good

on December 15, 2013 by Bridget Comments

This is by far my favourite agency website of 2013.  123 West is a Vancouver based advertising agency and design collective, who claims to be ‘different to a typical agency’. It seems that way.  Their website was created entirely with talent from fiverr.com (The world’s largest marketplace for services, starting at $5). Read more…

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The great phone swap

on December 15, 2013 by Bridget Comments

This isn’t new, but I thought it was interesting.  Sony found a very simple but effective way to get the Xperia Z into the hands of iPhone users at the Way out West music festival in Sweden.  They created a popup battery charging station at the festival and offered the chance to try out an Xperia Z while their old phone was charging. Read more…

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How can coffee sell unlimited VOD?

on December 3, 2013 by Bridget Comments

Why sleep when you can watch TV series non-stop?  To make sure people don’t sleep in France, Paris agency Buzzman has taken to selling coffee for CANALplay.  It’s called “Insomny Coffee” and it’s available in beans, ground or even as nespresso compatible capsules.

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Hear, see, taste and touch Melbourne with the remote control tourist

on October 10, 2013 by Bridget Comments

Tourism Victoria and BBDO Clemenger are giving people the chance to feel what it’s like to walk around and explore Melbourne this week thanks to the remote control tourist.  Two people will be fully wired up with helmet-mounted cameras, microphones and GPS from 9 to 13 October ready to take requests via twitter or facebook.

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Take Risks, Break Rules, & Kick Ass

on October 8, 2013 by Bridget Comments

We focus a lot on the final creative or final execution.  I thought it would be interesting to go backstage and share a talk that San-Fransicso based artist and freelance creative Ivan Cash gave at 72U (the in-agency university at 72 & Sunny). It’s a 30 minute talk but it’s worth a look if you have time.

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Made from cool

on October 8, 2013 by Bridget Comments

More than just a tagline, this campaign from Danish fashion brand PREMIUM by JACK & JONES really is made from cool. I love it.  The 5 films feature Christopher Walken who plays the part to perfection and literally brings a touch of magic to each spot.  The styling and art direction is flawless.

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Is this the beginning of stunt sequels?

on September 25, 2013 by Bridget Comments

Following on the success of Departure Roulette (we wrote about it here) Heineken and W+K tapped into tweets and social conversations around the first stunt to produce a smart follow up stunt. Read more…

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