Hermès is an interesting brand. Every year it crafts its collection and communication around one creative theme. The theme for 2014 is ‘Métamorphose’.
The digital campaign to promote the 2014 summer collection enlisted Director Julien Vallée, who created a quirky film showing Read more…
To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines. Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand). The agency was Marcel in Paris.
GoldieBlox (the toy company out on a mission to inspire the next generation of female engineers) have just released a timely spoof of the 1987 “This is your brain on drugs” PSA as we ramp up for Easter. The GoldieBlox spot dramatises the difference between a brain “on princess” and a brain “on engineering”. #GirlPower
Grey London has unveiled the latest execution of its Sound of Taste campaign for herb and spice brand Schwartz. A Bluetooth-enabled ‘sonic’ poster invites the viewer to Feel the Flavour. Sixteen different herbs and spices have been translated into musical chords and the conductive inks on the poster enable you explore those sounds with your fingers, playing back the chords on your iPhone.
We wrote about the Honey Maid wholesome campaign here. The campaign generated discussion on social media with those strongly ‘for’ or ‘against’. In a nice twist, Droga5 and Honey Maid turned the heated debate into an art project.
Jung Von Matt are back again with another clever stunt, this time to promote the digital issue of the Neuer Zürcher Zeitung. I love the surprise factor that comes from pimping a lo-fi support with technology. It’s a good example contextual marketing – showing people the value of real-time news services whilst they are ready the printed edition.
Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low – hopefully this will change.
The simple ideas are the best. It’s nice that you don’t need a 2 minute case study to understand it (the 30 second TVC says it all).
It’s starting to look like the real time marketing trend may be spilling out of social media and making it’s way into TV advertising. Ford has responded to the controversial Cadillac “Poolside” TVC with a parody called “Upside” (You can get more detail about it on adweek here)
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