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Author Archives: Bridget

GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

on October 13, 2014 by Bridget Comments

Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link.

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Think like a marketer. Behave like an entertainer. Move like a tech startup.

on September 11, 2014 by Bridget Comments

If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. Read more…

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2014 Cannes Review : Big Emotion trumps Big Data

on July 1, 2014 by Bridget Comments

After looking through the winners this year at Cannes, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.

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Cannes roundup podcasts by @Contagious

on June 24, 2014 by Bridget Comments

At first I was surprised by what seemed like a low-tech choice of radio/podcasts by Contagious Magazine to deliver their Cannes roundup. However, after listening to all 5 episodes I think it’s a great choice.

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#CarsThatFeel – mapping emotion from inside a car

on June 5, 2014 by Bridget Comments

Vivid Sydney is a unique annual event of light, music and ideas.  Toyota and Soap Creative brought an interesting twist to the festival with an interactive installation that explores the relationship people can have with cars.

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Cannes Predictions Part 2 – What the judges say

on May 30, 2014 by Bridget Comments

Following up on our Cannes Predictions Part 1, I thought it would be interesting to see what some of the Cannes judges are expecting or looking for this year.  See what four of the judges have to say below.

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Get to know your breasts better : #itouchmyselfproject

on May 30, 2014 by Bridget Comments

By the age of 85, one in eight Australian women will be diagnosed with breast cancer. Detecting breast cancer early is the most important factor in beating this disease. The Cancer Council NSW is encouraging women to get to know their breasts better, to know what is normal for them and to participate in breast screening if they’re in the right age range.

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Cannes Predictions – Part 1

on May 29, 2014 by Bridget Comments

Cannes is always a bit of a lottery.  However, it’s been fun to step back and think about what themes we might see emerging this year.  You’ll find a wrap up below : Read more…

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A focus on the fresh, funny and inspiring advertising @NewYorkFestival

on May 7, 2014 by Bridget Comments

I had a lot of fun putting this list together.  I thought it would be good to look at some of the fresh, funny and inspiring TV ads & campaigns that came out of the festival. I have total respect for the creative teams that managed to push this work through and get clients to buy the idea.

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@NewYorkFestival Debrief : Best in Show & Grand Prix

on May 6, 2014 by Bridget Comments

The New York Festivals is the only awards show that I know of that has one jury judge across all categories.  I met some amazing people and it was a great opportunity to get a snapshot of the industry as a whole just as the awards season kicks off. To start, let’s take a look at the Best in Show and some of the Grand Prix. Read more…

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