Tourism Victoria and BBDO Clemenger are giving people the chance to feel what it’s like to walk around and explore Melbourne this week thanks to the remote control tourist. Two people will be fully wired up with helmet-mounted cameras, microphones and GPS from 9 to 13 October ready to take requests via twitter or facebook.
We focus a lot on the final creative or final execution. I thought it would be interesting to go backstage and share a talk that San-Fransicso based artist and freelance creative Ivan Cash gave at 72U (the in-agency university at 72 & Sunny). It’s a 30 minute talk but it’s worth a look if you have time.
More than just a tagline, this campaign from Danish fashion brand PREMIUM by JACK & JONES really is made from cool. I love it. The 5 films feature Christopher Walken who plays the part to perfection and literally brings a touch of magic to each spot. The styling and art direction is flawless.
Following on the success of Departure Roulette (we wrote about it here) Heineken and W+K tapped into tweets and social conversations around the first stunt to produce a smart follow up stunt. Read more…
Generally I’m not usually a fan of any campaign that requires people to use a webcam. But I have to say that Blinkwashing from Virgin is the exception. Take a look at the ad for yourself.
It’s great to see a brand flip industry standards. The Art Series Hotel in Melbourne turned the problem of low occupancy rates into a communication opportunity as well as an additional revenue stream. Overstay Checkout is a very clever promo and activation idea that touches on product innovation.
Cheeky stunt from Copacino+Fujikado (currently named Ad Age Small Agency of the Year) with this tongue in cheek congratulations to Publicis and Omnicom. It’s simple, understated and I like it a lot.
I find this proactive approach to new business by Fantasy Interactive (Fi) very interesting. Most pitches are called by clients, asking the agency to present a vision for the brand or business. Fi have flipped the situation. They’ve simply published a vision for how the travel & aviation sector could be improved online.
This is the best #RoyalBaby play I’ve seen so far. The Guardian has launched a pretty neat toggle feature that lets people filter out all Royal Baby news. A small text link discreetly positioned just under the nav allows people to toggle between 2 modes.
I like this campaign from Pereira & O’Dell for skype. It’s a simple idea grounded in product truth. ”Stay Together” is a series of 3 short films and ‘projected’ portraits by Singaporean photographer and visual artist John Clang. Last year we featured some of Clang’s work here on our pinterest board.
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