Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Bridget

Smart Beer from Heineken

on May 6, 2013 by Bridget Comments

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.

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Second screening approach for Swedish Radio

on May 5, 2013 by Bridget Comments

It’s interesting to see a second screen approach for radio (although I guess technically it’s single screen). Forsman & Bodenfors have created  an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media.

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#lowesfixinsix – a perfect use of Vine

on May 3, 2013 by Bridget Comments

So many brands try to jump onto a new platform without really having a strong idea behind it. I love how Lowe’s have used Vine to bring something interesting and useful to consumers which is truly inspired by Vine (rather than forced onto Vine).  It’s quite incredible to see what you can fit into a six second film!

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Hashtag Killer flips #firstworldproblems for Water is Life

on April 28, 2013 by Bridget Comments

We’ve already written about brands holding open conversations on social media with individuals (one to one conversations that are visible to all).  Water is life has industrialized this approach with a smart integrated campaign to guilt people into donating money to solve real world problems rather than complaining about #firstworldproblems.

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Faktum Hotels : a boutique hotel approach to help the homeless

on April 28, 2013 by Bridget Comments

Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.

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The evian babies are back!

on April 22, 2013 by Bridget Comments

Evian is a brand that I love.  They’ve consistently given us great advertising that’s worth sharing.  Here’s the latest ad “Baby & me” (from BETC ) which tells a story about connecting with our inner child.

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Best low-fi real time service from New Zealand

on April 11, 2013 by Bridget Comments

I love the simplicity of this idea from New Zealand that uses a billboard to promote a real-time weather reports.  The photo says it all.

via thewheatandthechaff

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Audi Quattro Experience

on March 10, 2013 by Bridget Comments

Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive & socially enabled installation.  Passers-by could race one of 3 miniature Audis – controlling the car via iPad.  The craft skills are incredible and the idea is really nice.  However, I was disappointed when I saw some of the real race videos that were published.  It seems that the cars regularly wipe out on the corners which is a shame given the purpose of the installation.   Read more…

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The story behind KEEP CALM and CARRY ON

on March 9, 2013 by Bridget Comments

Apart from being an interesting story I think this is a great way to promote a small independent bookshop in north east England by claiming the analogue ownership for one of the most popular memes we’ve seen.

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Social is dead without content

on March 7, 2013 by Bridget Comments

Oreo is one of the best examples of ‘social content’ I’ve seen recently.  It heralds a new approach to content creation that’s real time and reactive… but instead of a oneshot approach it’s in a programme format.

We’ve already written brands & open conversations here.  What’s interesting is that Oreo has developed a content programme over 100 days designed to tap into any memes or cultural trends that present themselves.  I love the great craft skills – it’s nice to see great art direction and copy. Take a look at the case study below for more.

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