Here’s a deep dive into the trends and themes I saw coming out of Cannes this year.
It’s been a fantastic experience to judge the world’s best creative work at Cannes. Twenty four jurors from around the world have judged over 2567 pieces of work with a final result of 93 Cyber lions this year (including 2 grand prix).
I thought it would be interesting to go back over the the last post on trends and see where things netted out – specifically looking at the grand prix and a selection of gold lions. One general comment is that it seems big brands are back with big ideas that transform business (Nike, Coke, Google, American Express were highly successful this year) a break away from the small niche ideas for lesser known brands or exotic markets that sometimes Cannes falls in love with. Read more…
Today was all about blowing into microphones and adding yourself into the scene via webcams – all good but no real ideas, just technology use. See a selection of tweets below from 5 different jury members which gives an insight into what we are thinking.
# For reasons that remain unknown to me, upside down emails are a bona fide trend this year #Bizarre mash-up of the day: M. I. A’s “Paper Planes” playing during a demo about the efficiency of a business email. #Overkill part deux an email that needs q quicktime movie explanation #New heights of over-explaining: Just seen a banner that’s accompanied by a documentary. # Seeing things that nobody should see. Like a fake youtube with a fake view count on it. #blow, jury, blow!!!!!!about #A viral entry with 30 views… leaving a leaflet on the street gets more viral than that! # I just laughed out loud 5 times during one video. That’s more than in 30 others combined. I smell metal!
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