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#Canneslions from the Cyber Jury Room

June 20, 2013 at 4:55 by Bridget Comments

It’s been a fantastic experience to judge the world’s best creative work at Cannes.  Twenty four jurors from around the world have judged over 2567 pieces of work with a final result of 93 Cyber lions this year (including 2 grand prix).

 

There was some great discussion around what Cyber means at Cannes in 2013. The jury tried to bring some clarity to the category and celebrate great ideas that build brands through digital.

The biggest change was seen in “online video”.  As a side note, there were considerably more videos shortlisted than any other category (showing how the industry really is moving towards video).  We judged each entry with “Cyber” in mind which meant that some of the really great TVCs that make their way onto Youtube (even if they ‘go’ viral) were not awarded in Cyber.

It’s interesting to note the difference at the festival this year compared to last year where we saw a lot of cross over between the categories.  This year, each of the categories that are defined by channel (Press, Radio, Mobile, Cyber) have tried to bring the focus back to the core “reason to be” for the category. The Press Jury really put a focus on great print execution.  I love Marcello Serpa’s comment that a good print ad should not need a video casestudy.  He really brought the focus back to print in it’s purest form – as did Ralph Van Dijk for the Radio lions.

I’ll write a proper review with some of the themes and trends that appeared this year – but that’s it for now.

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