Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Bridget

Skype Portraits “Stay Together”

on July 17, 2013 by Bridget Comments

I like this campaign from Pereira & O’Dell for skype.  It’s a simple idea grounded in product truth.  ”Stay Together” is a series of 3 short films and ‘projected’ portraits by Singaporean photographer and visual artist John Clang.  Last year we featured some of Clang’s work here on our pinterest board.

Read more…

File under: , ,

The Office Turntable

on July 10, 2013 by Bridget Comments

Creative Directors are a tough “target audience”.  Kontor records and Ogilvy Germany came up with a lovely idea to promote Boris Dlugosch’s new single to the advertising industry.  I wish all direct mail was as nice as this.

Read more…

File under: , , , ,

2013 Cannes Review – RISK THE IDEA

on July 9, 2013 by Bridget Comments

Here’s a deep dive into the trends and themes I saw coming out of Cannes this year.

Read more…

File under: , , , ,

Cannes Review (feels weird without Red Bull)

on June 24, 2013 by Bridget Comments

Before I dive into my Cannes review it’s worth highlighting that things would have been radically different if Redbull had entered Stratos Space Jump at Cannes Lions this year. Red Bull has redefined advertising to a point that they don’t even consider it to be advertising and don’t want it to be celebrated as such.   Read more…

File under: , , ,

#Canneslions from the Cyber Jury Room

on June 20, 2013 by Bridget Comments

It’s been a fantastic experience to judge the world’s best creative work at Cannes.  Twenty four jurors from around the world have judged over 2567 pieces of work with a final result of 93 Cyber lions this year (including 2 grand prix).

Read more…

File under: , , ,

Smart Beer from Heineken

on May 6, 2013 by Bridget Comments

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.

Read more…

File under: , , , ,

Second screening approach for Swedish Radio

on May 5, 2013 by Bridget Comments

It’s interesting to see a second screen approach for radio (although I guess technically it’s single screen). Forsman & Bodenfors have created  an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media.

Read more…

File under: , ,

#lowesfixinsix – a perfect use of Vine

on May 3, 2013 by Bridget Comments

So many brands try to jump onto a new platform without really having a strong idea behind it. I love how Lowe’s have used Vine to bring something interesting and useful to consumers which is truly inspired by Vine (rather than forced onto Vine).  It’s quite incredible to see what you can fit into a six second film!

Read more…

File under: , , , ,

Hashtag Killer flips #firstworldproblems for Water is Life

on April 28, 2013 by Bridget Comments

We’ve already written about brands holding open conversations on social media with individuals (one to one conversations that are visible to all).  Water is life has industrialized this approach with a smart integrated campaign to guilt people into donating money to solve real world problems rather than complaining about #firstworldproblems.

Read more…

File under: , , , ,

Faktum Hotels : a boutique hotel approach to help the homeless

on April 28, 2013 by Bridget Comments

Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.

Read more…

File under: , , , , ,

Advertise here