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Author Archives: Bridget
Diesel does sunglasses doggy style
Could dogs be the new cat? We’ve seen the bark side of the force - now Diesel has launched a film promoting their summer/spring eyeware range starring a foursome of top models bursting with character. I would have loved to have seen the pitch process for this one.
Do your layouts deserve better than Lorem Ipsum?
That’s the question Jung Von Matt asked many of the 50,000 creatives that use Lorem Ipsum each day to fill layouts with dummy text. A clever way to catch the eye and attention of art directors and invite them to join an agency where they will be teamed up with a great copy partner.
Branding through behaviour
R/GA london is dead proud of the their latest project for Getty Images and so they should be. What I like most is that the idea is about changing brand behaviour (and even the product itself) instead of just creating an extra layer of campaign messaging that tries to convince people the brand has changed with the times. Read more…
Delta takes us backstage to launch mobile app
I think most of us at some point have found ourselves wondering “What happens behind the curtain?” as we wait for luggage at the baggage claim. Delta has shed light on this mysterious subject with a short film tracing the journey of a bag kitted out with 6 cameras as it travels from Altanta to New York. A nice way to promote a Read more…
Recipe receipt - small media creates value
Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise. A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”. What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.
Brand content that’s baked into the product
We see a lot of brand content that promotes a product or shows the experience or lifestyle around using a product — but what I like here is that the brand content creates a new reason to use the product (in this case the Gothenburg tramway).
Autodance : every advertiser’s dream
Every advertiser’s dream - create a service that people actually want to use to in order to create their own content about your product and share it with all their friends. The trick with this kind of approach is often brand relevance. What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .
Ad agency launches App instead of campaign
To celebrate it’s 20th anniversary, Taxi is giving something back to the people of Montreal. It’s great to see an agency do something for and with a community - and the advertising that goes around it is great too. This generous act will no doubt be repaid with ‘award gold’.
Peeing in the right pot
Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.
Dirty little secret
Nice ambient campaign from Greenpeace for World Water Day. Activists and volunteers used a special non-toxic ink on posters that washed away to reveal the fashion industry’s dirty little secret.
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