Creative Directors are a tough “target audience”. Kontor records and Ogilvy Germany came up with a lovely idea to promote Boris Dlugosch’s new single to the advertising industry. I wish all direct mail was as nice as this.
Here’s a deep dive into the trends and themes I saw coming out of Cannes this year.
Before I dive into my Cannes review it’s worth highlighting that things would have been radically different if Redbull had entered Stratos Space Jump at Cannes Lions this year. Red Bull has redefined advertising to a point that they don’t even consider it to be advertising and don’t want it to be celebrated as such. Read more…
It’s been a fantastic experience to judge the world’s best creative work at Cannes. Twenty four jurors from around the world have judged over 2567 pieces of work with a final result of 93 Cyber lions this year (including 2 grand prix).
I love this prototype from Tribal DDB Amsterdam for Heineken. By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.
It’s interesting to see a second screen approach for radio (although I guess technically it’s single screen). Forsman & Bodenfors have created an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media.
So many brands try to jump onto a new platform without really having a strong idea behind it. I love how Lowe’s have used Vine to bring something interesting and useful to consumers which is truly inspired by Vine (rather than forced onto Vine). It’s quite incredible to see what you can fit into a six second film!
We’ve already written about brands holding open conversations on social media with individuals (one to one conversations that are visible to all). Water is life has industrialized this approach with a smart integrated campaign to guilt people into donating money to solve real world problems rather than complaining about #firstworldproblems.
Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.
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