It’s great to see a brand flip industry standards. The Art Series Hotel in Melbourne turned the problem of low occupancy rates into a communication opportunity as well as an additional revenue stream. Overstay Checkout is a very clever promo and activation idea that touches on product innovation.
Cheeky stunt from Copacino+Fujikado (currently named Ad Age Small Agency of the Year) with this tongue in cheek congratulations to Publicis and Omnicom. It’s simple, understated and I like it a lot.
I find this proactive approach to new business by Fantasy Interactive (Fi) very interesting. Most pitches are called by clients, asking the agency to present a vision for the brand or business. Fi have flipped the situation. They’ve simply published a vision for how the travel & aviation sector could be improved online.
This is the best #RoyalBaby play I’ve seen so far. The Guardian has launched a pretty neat toggle feature that lets people filter out all Royal Baby news. A small text link discreetly positioned just under the nav allows people to toggle between 2 modes.
I like this campaign from Pereira & O’Dell for skype. It’s a simple idea grounded in product truth. ”Stay Together” is a series of 3 short films and ‘projected’ portraits by Singaporean photographer and visual artist John Clang. Last year we featured some of Clang’s work here on our pinterest board.
Creative Directors are a tough “target audience”. Kontor records and Ogilvy Germany came up with a lovely idea to promote Boris Dlugosch’s new single to the advertising industry. I wish all direct mail was as nice as this.
Here’s a deep dive into the trends and themes I saw coming out of Cannes this year.
Before I dive into my Cannes review it’s worth highlighting that things would have been radically different if Redbull had entered Stratos Space Jump at Cannes Lions this year. Red Bull has redefined advertising to a point that they don’t even consider it to be advertising and don’t want it to be celebrated as such. Read more…
It’s been a fantastic experience to judge the world’s best creative work at Cannes. Twenty four jurors from around the world have judged over 2567 pieces of work with a final result of 93 Cyber lions this year (including 2 grand prix).
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