It’s interesting to see a second screen approach for radio (although I guess technically it’s single screen). Forsman & Bodenfors have created an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media.
Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.
The number of elite athletes is increasing, but that also means that the risk of sport injuries increases. Swedish pharmacy Apoteket have a big range to prevent and treat sports injuries, and by telling the Swedes about it they want to attract more of the elite athletes. Forsman & Bodenfors have made three ads where you might recognize yourself. If so, you know where you can get help. Read more…
We see a lot of brand content that promotes a product or shows the experience or lifestyle around using a product — but what I like here is that the brand content creates a new reason to use the product (in this case the Gothenburg tramway).
In Sweden Ikea and Forsman & Bodenfors are back with a crazy “in the wardrobe” experience. A great branding campaign where music plays a key role to entertain and drive further exploration of the site.
The characters in each room are weird enough to get your attention and make you wonder “what the hell is going on here?”. From the superheroes to the mustached twins, Ikea seems to be able to content (and contain) everybody.
From Sweden another excellent digital campaign by Forsman & Bodenfors. Which alarm clock sound or music would you like to wake up with tomorrow morning? The Swedish Radio now offers you with a wide range of ringtones you can download to personalize the alarm clock on your mobile phone: Morgonpasset. Just browse around the bedroom, listen to tons of rum sounds and choose the one you’d like as alarmsignal to begin your day in a pleasant or unpleasant way. The whole site at the moment is only in Swedish, but I’m lucky because Andreas explained the whole concept, which is actually much richer than a “simple” ringtone download service.
From Sweden, another interactive campaign that puts community building at the center of the stage: telephone operator Tele2 has launched The Friend Network, based on the Six Degrees principle. Invite a friend, who will invite a friend, who will invite a friend, create your network of “dots” in the world and start sending free SMS. The site also features a beautiful TV spot, which unfortunately is embedded in the Flash and therefore I cannot link. More info about the campaign on the Forsman & Bodenfors demo website. To see a working demo, click here, user name and password are already filled in.
From Sweden, Dear Mr Barroso, one of the best examples I’ve ever seen of interactive online storytelling. It’s a video animation featuring an open letter from the Swedish Alcohol Retail Monopoly to Mr Barros, the EU President, to act in order to reduce alcohol consumption throughout Europe. The site has been produced by Forsman & Bodenfors, B-Reel, Efti and it’s an extremely powerful example of what you can do online to promote an idea, not just a product or a brand. [link via Reklamfeber]
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