The friends of Tele2
From Sweden, another interactive campaign that puts community building at the center of the stage: telephone operator Tele2 has launched The Friend Network, based on the Six Degrees principle. Invite a friend, who will invite a friend, who will invite a friend, create your network of “dots” in the world and start sending free SMS. The site also features a beautiful TV spot, which unfortunately is embedded in the Flash and therefore I cannot link.
More info about the campaign on the Forsman & Bodenfors demo website. To see a working demo, click here, user name and password are already filled in.