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The Levi’s Truth Booth

May 18, 2006 at 10:16 by Martina Comments

Stay True is new Levi’s campaign which OgilvyOne Singapore has taken online creating the “Truth Booth“. If you have something to confess, to yourself or to the world, visit the website and record your message. You can send it as audio or video, as you prefer, as you dare.
The submitted messages will be collected in the Levi’s 501 directory, where other users will be able to listen to them (or watch them) and rate them.
A very good campaign which express the potentials of video on the web, and takes advantage of people’s desire to show off.

4 Responses to The Levi’s Truth Booth

  1. lola says:

    doesn’t this site remind you of the recent ‘come clean’ site that won a shitload of awards last year??

  2. tommy says:

    not very original. crispin did the same thing last year

  3. Paul Herring says:

    I think it’s similar to but adds other components. The voting is different as well as the ability to add audio and video comments. I didn’t see this as a confession booth really.

  4. Dave says:

    This is about truths more than confessions, and is clearly derived from the advertising campaign. Seems a great way to extend that campaign and really does push the potential of online.

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