Who said MSN is the bad guy online? In Spain, they are about to launch a project called “Buscador Solidario”. The idea is to provide users seeking information on drugs, child abuse and depression, with relevant links to charities that help fighting such problems. For example, if a surfer looks for “abuso infantil” on MSN.es he will get among the very first results the link to associations like Save the children.
From Sweden, Dear Mr Barroso, one of the best examples I’ve ever seen of interactive online storytelling. It’s a video animation featuring an open letter from the Swedish Alcohol Retail Monopoly to Mr Barros, the EU President, to act in order to reduce alcohol consumption throughout Europe. The site has been produced by Forsman & Bodenfors, B-Reel, Efti and it’s an extremely powerful example of what you can do online to promote an idea, not just a product or a brand. [link via Reklamfeber]
Ice-cream brand Ben & Jerry has created the “Climate Change College“, a mix of workshops, lectures and internships with leading industry professionals, and based on the WWF Global PowerSwitch campaign, that aims at helping young adults (18-25) to develop environmental skills. Ads supporting the Lick Global Warning campaign are currently running, among the others, on MTV’s websites.
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