Digital advertising and marketing: only the best ideas worldwide, since 2003

MSN, the ethical search engine

November 24, 2005 at 11:52 by Martina Comments

Who said MSN is the bad guy online? In Spain, they are about to launch a project called “Buscador Solidario”.
The idea is to provide users seeking information on drugs, child abuse and depression, with relevant links to charities that help fighting such problems. For example, if a surfer looks for “abuso infantil” on MSN.es he will get among the very first results the link to associations like Save the children.

One Response to MSN, the ethical search engine

  1. Sara D'amore says:

    Talk about having a socially sensitive search engine :) very smart indeed how they’re creating a positive link with MSN for this!

Advertise here