Online, against alcohol consumption
From Sweden, Dear Mr Barroso, one of the best examples I’ve ever seen of
interactive online storytelling. It’s a video animation featuring an open letter from the Swedish Alcohol Retail Monopoly to Mr Barros, the EU President, to act in order to reduce alcohol consumption throughout Europe.
The site has been produced by Forsman & Bodenfors, B-Reel, Efti and it’s an extremely powerful example of what you can do online to promote an idea, not just a product or a brand.
[link via Reklamfeber]