Ice-cream brand Ben & Jerry has created the “Climate Change College“, a mix of workshops, lectures and internships with leading industry professionals, and based on the WWF Global PowerSwitch campaign, that aims at helping young adults (18-25) to develop environmental skills. Ads supporting the Lick Global Warning campaign are currently running, among the others, on MTV’s websites.
In the UK Unilever has hired MRM Partners to create an online campaign in order to build brand loyalty towards the Carte D’Or ice cream brand. Netimperative explains the agency has created a website with the best competition ever: a draw to win a year’s free Carte D’Or ice-cream On the other side of the Ocean, as Gary refers on his blog, Ben & Jerry has started selling a lock for their pint-size containers. It’s probably first product a brand sells to prevent you consuming its products!
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