Super fun interactive OOH idea by DDB Stockholm to make people interact with McDonald’s and win coupons. Three things I love about the project: 1. It takes outdoor advertising interactivity to a new level (and not just see your picture on a giant screen!) Read more…
McDonald’s is online with a weird advergame to promote its “Filet-o-Fish” sandwich. In the game, created by Moroch, players need to click as fast as they can to keep sharks away from a sandwich floating in the deep Ocean. The game develops on three levels, which I haven’t been able to unlock. Anyway, players have the option to cheat and get a level code even if they don’t succeed in level 1. Of course McD doesn’t provide the cheat for free: in order to get it players either have to refer-a-friend or to take part to an online survey. I don’t know, I think I miss something… The game in itself it’s quite nice, but it’s not something you couldn’t live without. So why should people refer friends or share information if the only reward they get is a cheat code?
McDonald’s is online with a street dance challenge. The BBoyBattle is an entertaining interactive experience you can really enjoy only if you’re on a fast connection. Pick a character and make him/her dance with your keyboard. The Arnold Worldwide/Boston did the job. It is rather sticky, but unfortunately you can’t change the soundtrack so after a couple of minutes you can really sick of the music.
Once the “obesity” crisis has passed, food companies in the UK have decided to invest £70m in advertising. About one year ago the government was about to issue a ban on food ads to provide a solution to the obesity diffusion among teens. They eventually decided not to do it, but they obtained a positive result anyway. Basically food brands are now promoting healthier products. In an article on Media Guardian people in the industry provide different explanation to the growth: someone admits there is a trend towards healthier eating, some others, like McDonald’s simply claim they are advertising more because they have more things to say…
McDonald’s Italia will launch next week a series of promotion connected to the movie “Finding Nemo”. Buying a McMenu and a soft drink, customers will be able to scratch the glass and find a code. The code has to be texted to a McD number, if it’s a winning one, than entrant will receive a prize, a Nokia 3200 phone. As explains Pubblicit�Italia there will also be a competition for kids to win Finding Nemo characters toys.
As reported on Yahoo! News, McDonald’s Appeals to Mothers With Web Promotion. It’s basically an e-mail marketing campaign run through a newsletter that aims to draw more mothers into the restaurants with coupons, parenting advice, and health and nutritional information. Well, personally I would rather focus on targeting teens directly. As a mother I would never suggest my children to eat at McD, they will just go there with friends because a “cool” teen experience. Anyway, a suggestion… eat pasta, it’s much healthier!
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