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Boom time for food ads in the UK

September 27, 2005 at 9:27 by Martina Comments

Once the “obesity” crisis has passed, food companies in the UK have decided to invest £70m in advertising. About one year ago the government was about to issue a ban on food ads to provide a solution to the obesity diffusion among teens. They eventually decided not to do it, but they obtained a positive result anyway. Basically food brands are now promoting healthier products. In an article on Media Guardian people in the industry provide different explanation to the growth: someone admits there is a trend towards healthier eating, some others, like McDonald’s simply claim they are advertising more because they have more things to say…

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