Window shopping and bluetooth marketing
Another Bluetooth marketing campaign using Hypertag technology. This time it comes from the UK, where bookshop chain Waterstone’s has partnered with Macmillan Children’s books to promote the upcoming title All American Girl: ready or not.
New Media Age (sub. req.) explains Hypertag’s technology is now placed in shop windows and offers the chance to win Waterstone’s vouchers, free copies of the book and mobile screen savers. This an incredibly smart idea, because it gives brands the possibility to interact with the prospect when he/she is actually interested in a product. If you spend a few seconds in front of a shop window, most of the times it means you’re interested in its content, so you’re going to be more likely to ask (pull) further information about the products.