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Tag archives: healthy food

The British Heart Foundation offers Food4Thought

on January 29, 2008 by Martina Comments

In the UK the British Heart Foundation has recently launched the Food4Thought website with the aim of promoting healthy lifestyle to children.

The site is a sort of adventure game, where children play exploring a virtual city full of junk food advertising messages. As explained on NMA, the idea of the BHF is to run a digital campaign that employes the tactics used by snack brands which continue to advertise through child-focused sites.

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Boom time for food ads in the UK

on September 27, 2005 by Martina Comments

Once the “obesity” crisis has passed, food companies in the UK have decided to invest £70m in advertising. About one year ago the government was about to issue a ban on food ads to provide a solution to the obesity diffusion among teens. They eventually decided not to do it, but they obtained a positive result anyway. Basically food brands are now promoting healthier products. In an article on Media Guardian people in the industry provide different explanation to the growth: someone admits there is a trend towards healthier eating, some others, like McDonald’s simply claim they are advertising more because they have more things to say…

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