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The British Heart Foundation offers Food4Thought

January 29, 2008 at 9:50 by Martina Comments

In the UK the British Heart Foundation has recently launched the Food4Thought website with the aim of promoting healthy lifestyle to children.

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The site is a sort of adventure game, where children play exploring a virtual city full of junk food advertising messages. As explained on NMA, the idea of the BHF is to run a digital campaign that employes the tactics used by snack brands which continue to advertise through child-focused sites.


Food4Thought is the first digital-only campaign rolled out by the BHF, which is also running online ads on youth relevant sites such as Bebo and MSN.

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The agency behind the website is Fingal, while the online ads have been created by Avenue A/Razorfish.

One Response to The British Heart Foundation offers Food4Thought

  1. Paul G says:

    I can’t imagine a kid that drinks soda and eats candy ever sitting long enough for the site to load. On my brand new computer it was painfully slow. I think the makers need to take a look at webkinz or whatever there called. My niece plays it for hours.

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