In the UK, Cadbury is online with a weird website called The Creme Egg Goo-ology Research Centre, which has the mission of helping”Creme Eggs release their goo, and fulfil their sweet, sticky, runny destiny“.
There is quite a lot of content to explore (videos, advergames, a personality test ect…), and some parts are even amusing. However I’m not sure I fully get the meaning of this site…
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It’s a little weird of course, but very funny.