It’s interesting to see a second screen approach for radio (although I guess technically it’s single screen). Forsman & Bodenfors have created an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media.
From Sweden another excellent digital campaign by Forsman & Bodenfors. Which alarm clock sound or music would you like to wake up with tomorrow morning? The Swedish Radio now offers you with a wide range of ringtones you can download to personalize the alarm clock on your mobile phone: Morgonpasset. Just browse around the bedroom, listen to tons of rum sounds and choose the one you’d like as alarmsignal to begin your day in a pleasant or unpleasant way. The whole site at the moment is only in Swedish, but I’m lucky because Andreas explained the whole concept, which is actually much richer than a “simple” ringtone download service.
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