Digital advertising and marketing: only the best ideas worldwide, since 2003

Second screening approach for Swedish Radio

on May 5, 2013 by Bridget Comments

It’s interesting to see a second screen approach for radio (although I guess technically it’s single screen). Forsman & Bodenfors have created an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media.

What’s your alarmsignal tomorrow?

on October 31, 2006 by Martina Comments

From Sweden another excellent digital campaign by Forsman & Bodenfors. Which alarm clock sound or music would you like to wake up with tomorrow morning? The Swedish Radio now offers you with a wide range of ringtones you can download to personalize the alarm clock on your mobile phone: Morgonpasset. Just browse around the bedroom, listen to tons of rum sounds and choose the one you’d like as alarmsignal to begin your day in a pleasant or unpleasant way. The whole site at the moment is only in Swedish, but I’m lucky because Andreas explained the whole concept, which is actually much richer than a “simple” ringtone download service.

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