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Tag archives: social currency

Faktum Hotels : a boutique hotel approach to help the homeless

on April 28, 2013 by Bridget Comments

Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.

Brands cashing in social currency

on December 7, 2012 by Bridget Comments

Special K is the latest brand to be cashing in on social currency with the popup “tweet shop” that launched in London in September to promote a new line of crisps. People could get a free packet by paying with a tweet.

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