Special K is the latest brand to be cashing in on social currency with the popup “tweet shop” that launched in London in September to promote a new line of crisps. People could get a free packet by paying with a tweet.
An amazeballsocialmedia story indeed: Charlatans frontman Tim Burgess tweeted his followers that he wanted to create a breakfast cereal called “Totes Amazeballs”. Joking or not, Kellogg’s heard about the idea and reacted in record time. Now Tim has indeed created a unique breakfast dish, thanks to one tweet.
Digital Agency MagneticNorth has created a new online competition Kellog’s account. As Revolution explains, there’s a Tv campaign that drives users to a microsite where they can enter a competition to describe the cereal’s taste by creating a sound and image montage reflecting tastes, textures, sounds and pictures from the TV ad, within a New York-themed interface. Prizes include a trip to New York, a European weekend anda deluxe health spa weekend. Very nice idea, full of sounds effects and flashy images. But, in my opinion, the overall experience results rather confusing.
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