Digital advertising and marketing: only the best ideas worldwide, since 2003

Kellogg presents ‘Crunchy Nut Clusters’ competition

October 30, 2003 at 8:49 by Martina Comments

Digital Agency MagneticNorth has created a new online competition Kellog’s account. As Revolution explains, there’s a Tv campaign that drives users to a microsite where they can enter a competition to describe the cereal’s taste by creating a sound and image montage reflecting tastes, textures, sounds and pictures from the TV ad, within a New York-themed interface. Prizes include a trip to New York, a European weekend anda deluxe health spa weekend.
Very nice idea, full of sounds effects and flashy images. But, in my opinion, the overall experience results rather confusing.

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