Nokia is getting ready to launch on the US market its new 9300 phone. It is raising curiosity with online ads on the New York Times (where I found the link) driving people to a very stylish black micro-site. To tell the truth, I believe people clicks on the 9300 ads because there is an online prize draw, which will give away a Nokia 9300 every two weeks starting from August 1st. Personally, I like the website more than the phone itself (maybe because now I’ve eyes only for my new 6680…)
How many hours did you spend playing Donkey Kong with your C64 or Amiga? I can’t tell you… Now the game is available for Nintendo GameCube and there is also a microsite promoting it. The online push has been developed by Babel, which enriched the site with game information, screenshots, streaming mp3 audio and in-game video clips, and also delivered animated instructions on how to use the unique bongo drum peripheral used for controlling the game. The Donkey Kong: Jungle Beat full site and teaser were localised into French, German, Italian, Spanish and Dutch, with separate versions also created for Belgian French and Belgian Dutch.
Digital Agency MagneticNorth has created a new online competition Kellog’s account. As Revolution explains, there’s a Tv campaign that drives users to a microsite where they can enter a competition to describe the cereal’s taste by creating a sound and image montage reflecting tastes, textures, sounds and pictures from the TV ad, within a New York-themed interface. Prizes include a trip to New York, a European weekend anda deluxe health spa weekend. Very nice idea, full of sounds effects and flashy images. But, in my opinion, the overall experience results rather confusing.
Team BBDO Interactive Germany has developed the new Golf V microsite which offers several possibilities to the user of shortening the time up to the car market debut. On the microsite there’s also a curious game with a guy waiting in line and the user able to join the virtual queue. Telling the truth, I’ve looked at it, but my German is not good enough to understand what is going on
Sony Ericsson will target skate generation with a new campaign to back its new gaming phone, T310. As explained on Brand Republic, the campaign includes a microsite, accessed through banners on the magazine websites, which allows visitors to move through a mock urban street, sampling phone games and information on the product.
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