The lovely illustration definitely makes the difference in the website launched by Nintendo to promote the videogame for DS “Professor Layton and the Curious Village“. Developed by Pop the offers an immersive experience for kids who want to discover the game and adults that still enjoy cartoon animations.
How many hours did you spend playing Donkey Kong with your C64 or Amiga? I can’t tell you… Now the game is available for Nintendo GameCube and there is also a microsite promoting it. The online push has been developed by Babel, which enriched the site with game information, screenshots, streaming mp3 audio and in-game video clips, and also delivered animated instructions on how to use the unique bongo drum peripheral used for controlling the game. The Donkey Kong: Jungle Beat full site and teaser were localised into French, German, Italian, Spanish and Dutch, with separate versions also created for Belgian French and Belgian Dutch.
Nintendo is working on a multichannel campaign to promote its new console. Emerce reports the Internet part of the effort will be created by Dutch Agency Media Monks. The gaming platform will be launched in Europe at the end of March, and the ads specifically targeting teenagers will go live in several countries, such as The Netherlands, Germany, France, Belgium, United Kingdom, Italy and Spain.
Babel Media has produced two localised game websites in English, French, Italian, German and Spanish, for Nintendo of Europe. As explained in the press release, Babel has produced original Flash games based on Nintendo’s characters, plus a unique Windows application that allows the user to reproduce sounds from Nintendo’s games. Nintendo’s objective is to build customers’ loyalty, strengthening the relationship online. Marko Hein, Head of Product Analysis & Online for Nintendo of Europe, said:“The creation of games websites and VIP incentives for Nintendo required an agency with a deep understanding of videogames and hands-on experience of creative execution. The long relationship with Babel Media gave us the confidence to trust a partner that understands the needs and preferences of Nintendo fans and to provide online assets of creative excellence.”
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