Sony is running a pan-European online summer campaign to promote its My Sony membership program. Visual communication agency Tonic created a series of online ads, an email marketing campaign and a micro-site available in 17 EU countries. I am astonished to note content has been localized for Slovenia, Bulgaria, Hungary and Romania, but not for Italy, Belgium and The Netherlands. I really wonder why the decided to ignore these countries.
Nintendo is working on a multichannel campaign to promote its new console. Emerce reports the Internet part of the effort will be created by Dutch Agency Media Monks. The gaming platform will be launched in Europe at the end of March, and the ads specifically targeting teenagers will go live in several countries, such as The Netherlands, Germany, France, Belgium, United Kingdom, Italy and Spain.
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