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Tag archives: multi-channel campaign

GM promotes “The Hot Button”

on January 8, 2004 by Martina Comments

General Motors has started a $50 millions campaign to promote its brands in the US with the “Hot Button” program. The first step has been sending out a direct mail piece to 6 million consumers nationwide and will include television, print, Internet and public relations. As explained by on a special web address US consumers have the chance to win one of the 1,000 that GM is giving away until February 29.

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Alternative marketing for the SHARK WEEK

on August 7, 2003 by Martina Comments

Buzz marketing agency Interference, Inc. is helping Discover Channel promoting the upcoming 16th edition of the SHARK WEEK. The campaign runs multi-channel and is presented on national print, television, online and billboards. You can find Discovery Channel press release and some “scary” images on PR News Wire.

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Sony Ericsson campaign to present new game phone

on June 26, 2003 by adverblog Comments

Sony Ericsson will target skate generation with a new campaign to back its new gaming phone, T310. As explained on Brand Republic, the campaign includes a microsite, accessed through banners on the magazine websites, which allows visitors to move through a mock urban street, sampling phone games and information on the product.

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