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Tag archives: GM

GM promotes “The Hot Button”

on January 8, 2004 by Martina Comments

General Motors has started a $50 millions campaign to promote its brands in the US with the “Hot Button” program. The first step has been sending out a direct mail piece to 6 million consumers nationwide and will include television, print, Internet and public relations. As explained by on a special web address US consumers have the chance to win one of the 1,000 that GM is giving away until February 29.

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