If you want to destroy Tokyo then you should try this game developed by the smart guys from Poke London called RubberDuckZilla. Taking as starting point this Mother‘s TV ad for Oasis (a drink for people who don’t like water)…
Strange, astonishing, rich, complete, surrounding, big. Here are the few adjectives I would use to describe the “run Cactus kid, run” campaign by Oasis (the fruity drink not the band …).
I let you read its Wikipedia page, the mechanism of the campaign is fully described. You will see how many digital leverages have been activated, with no less than 8 different personal sites (myspace, flickr, youtube included).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen