Run Cactus Kid, Run by Oasis
Strange, astonishing, rich, complete, surrounding, big. Here are the few adjectives I would use to describe the “run Cactus kid, run” campaign by Oasis (the fruity drink not the band …).
I let you read its Wikipedia page, the mechanism of the campaign is fully described. You will see how many digital leverages have been activated, with no less than 8 different personal sites (myspace, flickr, youtube included).
The campaign has been launched in June 2008 in the UK, by Mother and the online content was created by digital advertising agency, Glue London.
The action is now coming to its last stage, where the brand ask for the audience to decide how it ends. And once again the way they chose to communicate is original. Here is a page on The Sun site:
I like the Art Direction, and I like the way Oasis took a risk. That will certainly brings some sexiness, fun and … spiciness to the brand. Finally, the copy reminds me of some British ads for alcohol (forbidden in France…), very creative and well executed.