In Sweden Ikea and Forsman & Bodenfors are back with a crazy “in the wardrobe” experience. A great branding campaign where music plays a key role to entertain and drive further exploration of the site.
The characters in each room are weird enough to get your attention and make you wonder “what the hell is going on here?”. From the superheroes to the mustached twins, Ikea seems to be able to content (and contain) everybody.
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