Oreo is one of the best examples of ‘social content’ I’ve seen recently. It heralds a new approach to content creation that’s real time and reactive… but instead of a oneshot approach it’s in a programme format.
We’ve already written brands & open conversations here. What’s interesting is that Oreo has developed a content programme over 100 days designed to tap into any memes or cultural trends that present themselves. I love the great craft skills – it’s nice to see great art direction and copy. Take a look at the case study below for more.
Hermès spring/summer range comes to life in 4 stop motion videos celebrating “sport” in a way that only Hermès could do. The four films were directed by Simon Cahn who formerly worked with Spike Jones on a stop motion film. I really like the Hermés brand because it’s one of the few brands to show such a natural confidence and eccentricity. In addition to croquet & pétanque which might be expected, Hermès also features ping pong and leapfrog.
I think most of us at some point have found ourselves wondering “What happens behind the curtain?” as we wait for luggage at the baggage claim. Delta has shed light on this mysterious subject with a short film tracing the journey of a bag kitted out with 6 cameras as it travels from Altanta to New York. A nice way to promote a Read more…
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