Digital advertising and marketing: only the best ideas worldwide, since 2003

Social is dead without content

on March 7, 2013 by Bridget Comments

Oreo is one of the best examples of ‘social content’ I’ve seen recently. It heralds a new approach to content creation that’s real time and reactive… but instead of a oneshot approach it’s in a programme format.

We’ve already written brands & open conversations here. What’s interesting is that Oreo has developed a content programme over 100 days designed to tap into any memes or cultural trends that present themselves. I love the great craft skills - it’s nice to see great art direction and copy. Take a look at the case study below for more.

Hermès “Vive Le Sport”

on February 19, 2013 by Bridget Comments

Hermès spring/summer range comes to life in 4 stop motion videos celebrating “sport” in a way that only Hermès could do. The four films were directed by Simon Cahn who formerly worked with Spike Jones on a stop motion film. I really like the Hermés brand because it’s one of the few brands to show such a natural confidence and eccentricity. In addition to croquet & pétanque which might be expected, Hermès also features ping pong and leapfrog.

Delta takes us backstage to launch mobile app

on May 21, 2012 by Bridget Comments

I think most of us at some point have found ourselves wondering “What happens behind the curtain?” as we wait for luggage at the baggage claim. Delta has shed light on this mysterious subject with a short film tracing the journey of a bag kitted out with 6 cameras as it travels from Altanta to New York. A nice way to promote a Read more…

File under: brand content, delta, mobile app, wieden + kennedy

Brand content that’s baked into the product

on May 14, 2012 by Bridget Comments

We see a lot of brand content that promotes a product or shows the experience or lifestyle around using a product — but what I like here is that the brand content creates a new reason to use the product (in this case the Gothenburg tramway).

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