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Tag archives: oreo

Oreo Super Important Test : W+K = #WTF

on March 18, 2013 by Laurent Comments

Here comes a new UWO (Unidentified Web Object) from planet Wieden + Kennedy.

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Social is dead without content

on March 7, 2013 by Bridget Comments

Oreo is one of the best examples of ‘social content’ I’ve seen recently.  It heralds a new approach to content creation that’s real time and reactive… but instead of a oneshot approach it’s in a programme format.

We’ve already written brands & open conversations here.  What’s interesting is that Oreo has developed a content programme over 100 days designed to tap into any memes or cultural trends that present themselves.  I love the great craft skills – it’s nice to see great art direction and copy. Take a look at the case study below for more.

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The Oreo cream separator

on February 28, 2013 by Martina Comments

Wieden + Kennedy masters the art of creating hilarious fictional characters. After Mustafa for Old Spice and the guy with the brown speedo for Southern Comfort, now it’s time for the Portlandia cookie engineer to join their reel. Discover the story of David Neevel, the man who created the machines that separates the cream from the cookie in OREO’s cookies. Read more…

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