Hermès “Vive Le Sport”
Hermès spring/summer range comes to life in 4 stop motion videos celebrating “sport” in a way that only Hermès could do. The four films were directed by Simon Cahn who formerly worked with Spike Jones on a stop motion film. I really like the Hermés brand because it’s one of the few brands to show such a natural confidence and eccentricity. In addition to croquet & pétanque which might be expected, Hermès also features ping pong and leapfrog.
Not all sports are active – no sport today as the boules take a nap on the Hermès pillows.
You can see the ‘Vive Le Sport’ microsite here.
Agency : Digitas France
Production Agency : Frenzy Paris