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Forsman & Bodenfors reveal the bluff

December 13, 2005 at 9:55 by Martina Comments

In Sweden, Forsman & Bodenfors has created an interactive animation for the Ministry of Health and Social Affairs to show how easy it is to change someone’s appearance in an advertising campaign.
retouch.jpg

5 Responses to Forsman & Bodenfors reveal the bluff

  1. lib says:

    i’m so glad to see someone speaking out about this…and doing a good job of it. nothing is what it seems when it comes to advertising, and I’m glad someone is taking the time to let people outside the industry in on the secret.

  2. DeCesaro says:

    I cannot think of a better way to convey this message. This is what marketing is all about.

  3. Phaasm says:

    Finally! This is great. I’m using this demo to convince my little consin that the picture you on magasine are never the real thing… never. Thanx to whoever did this!

  4. snuppet says:

    Am I the only person who can’t get this to work?

  5. EJ says:

    I’ve seen it before on a retoucher’s portfolio.
    More stuff to make you or your beloved feel better over here:
    http://www.kaydesign.be/retouches/retouches1.html
    rollover to see the differences ;)

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