We’ve already written about brands holding open conversations on social media with individuals (one to one conversations that are visible to all). Water is life has industrialized this approach with a smart integrated campaign to guilt people into donating money to solve real world problems rather than complaining about #firstworldproblems.
Evian is a brand that I love. They’ve consistently given us great advertising that’s worth sharing. Here’s the latest ad “Baby & me” (from BETC ) which tells a story about connecting with our inner child.
To celebrate it’s 20th anniversary, Taxi is giving something back to the people of Montreal. It’s great to see an agency do something for and with a community – and the advertising that goes around it is great too. This generous act will no doubt be repaid with ‘award gold’.
In the US cough drop maker Ricola is about to launch an integrated campaign and a competition to celebrate its 75th anniversary. Through radio spots and on-pack ads consumers will be invited to find Ricola’s mystery cougher in their city, having the chance to win up to $1 million if they offer the mystery cougher a Ricola when he/she coughs. Clues will be given online at www.ricolathanksamillion.com to help consumers pinpoint the mystery cougher’s location. Read more on Brandweek.
This is the tagline of Yahoo!’s newest campaign to promote its renovated search functionality. The advertising campaign will be run mostly offline, for example with tv commercials created by Black Rocket Euro RSCG. In a perfect “guerrilla-style”, the Internet will also be used as part of an unusual outdoor campaign: Yahoo! has rented a huge billboard in New York City’s Times Square, and for 15 minutes every hour, live search terms will scroll across the screen, highlighting users’ actual searches on the site. Read on the news on IAR.
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