Recipe receipt – small media creates value
Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise. A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”. What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.
Once Hellmann’s mayonaise was detected at checkout, some smart technology analysed the other ingredients purchased and dynamically printed a ready to use recipe at the end of the receipt.