Watch Dogs is an upcoming and much anticipated video game developed by Ubisoft, which has developped great materials to promote its launch.
Every advertiser’s dream – create a service that people actually want to use to in order to create their own content about your product and share it with all their friends. The trick with this kind of approach is often brand relevance. What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .
Can NOT wait for this game… have pre-ordered and will pick up on Tuesday. Here’s the ad.
I like the way Ubisoft decided to split the content to present and promote online the upcoming release of Assassin’s Creed. When you first get on the official website you can decide how you wish to discover the game: you can either enter the “experience” website or the “regular” game site. If you go for the “experience” site you will get a cool video(game) exploration, where you have to click the right key at the right time to further unlock content. On the contrary, if you select the “regular” site, you’ll find all the usual info and goodies (gallery, downloads, forum) but also an interesting series of videos developers’ diaries. Probably it’s just a question of wording, but it stays smart and it creates the right expectations for each choice. The agency who did the site is Diplomatic Cover. via The FWA.
Diplomatic Cover has recently launched the mini-site for the latest Rayman Raving Rabbids videogame. A very nice Flash design make the site worth a visit. If you’re a rabbit fan, don’t miss the videos section which is full of hilarious content.
French agency Megalos is behind the new teaser website for the videogame Fear. Try moving around an office discovering corpses and watching a lot of strange things happening. The videogame will be launched in Europe in October, and the site has been localised in five languages, offering a game insight as well as a downloadable demo.
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