Digital advertising and marketing: only the best ideas worldwide, since 2003

The other view on MINI

on September 28, 2007 by Martina Comments

In about 16600 seconds the next MINIvideo will be played on www.theotherview.co.uk (counting from now, September 28th at 11.20 am CET). The exclusive, weird and, let me say, brave teaser campaign launched by Profero to promote the Clubman model to be launched next November, consists of a series of 15 second videos that look at things from a different perspective. The catch is, they will be releasing one video per week for 6 weeks, and the video will be so exclusive, it will only be available for 1 minute a week. The time is judged by the clock on your computer so for the launch, when the users clock turns 3pm GMT (tomorrow’s time for example) the video will automatically start playing. If a user comes in 3 seconds into the sequence then they will see the video 3 seconds in. There is a counter on the site that counts back in seconds to when the doors will open. The whole thing looks quite crazy, and I must say that expecting visitors to check back a site on such a precise timing is quite too brave for my careful marketing attitude… let’s wait and see who’s right!

File under: mini, teaser

Viral (and scary) teasers for The Corpse Bride

on September 14, 2005 by Martina Comments

Boston based Pod Design created three viral teaser promotions for the launch of the new animated Tim Burton film The Corpse Bride, starring Johnny Depp and Helena Bonham Carter. The first one is Post Mortem where you ask questions of The Corpse Bride via the amazing mystifying oracle a Ouija board-styled not-so-instant messenger from the afterlife (you can also send notes to friends). Then you have Bonymail where you draw pictures and write messages to your friends from The Land of the Dead via the bony hand of The Corpse Bride. And finally there is the mysterious graveyard footage found at: www.sept23.com. There is also an amazing official movie website which takes forever to load, but it’s really worth a visit.

File under: corpse bride, teaser, tim burton, viral marketing

Feel the fear!

on September 7, 2005 by Martina Comments

French agency Megalos is behind the new teaser website for the videogame Fear. Try moving around an office discovering corpses and watching a lot of strange things happening. The videogame will be launched in Europe in October, and the site has been localised in five languages, offering a game insight as well as a downloadable demo.

File under: fear, teaser, videogame

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