Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Bridget

The digital newspaper holder

on April 3, 2014 by Bridget Comments

Jung Von Matt are back again with another clever stunt, this time to promote the digital issue of the Neuer Zürcher Zeitung. I love the surprise factor that comes from pimping a lo-fi support with technology. It’s a good example contextual marketing – showing people the value of real-time news services whilst they are ready the printed edition.

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20 guys wax below the belt to help save your nuts

on April 3, 2014 by Bridget Comments

Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low – hopefully this will change.

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A video stamp that lets you send yourself with the parcel

on April 2, 2014 by Bridget Comments

The simple ideas are the best. It’s nice that you don’t need a 2 minute case study to understand it (the 30 second TVC says it all).

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You know you’re doing something right when a Super Hero wants to be part of your advertising campaign.

on April 1, 2014 by Bridget Comments

The Evian Baby saga is impressive (we’ve already written about it here).  The Baby & Me sequel launched today and guest stars the Amazing Spider-man & Spider-baby. Read more…

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Is TV advertising also moving real time?

on March 31, 2014 by Bridget Comments

It’s starting to look like the real time marketing trend may be spilling out of social media and making it’s way into TV advertising.  Ford has responded to the controversial Cadillac “Poolside” TVC with a parody called “Upside” (You can get more detail about it on adweek here)

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Kusmi Tea – The beauty of blends

on January 14, 2014 by Bridget Comments

This campaign for Kusmi Tea created by French agency Quai Des Orfevres is simply beautiful.  The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir.

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Phones down, bottoms up

on January 14, 2014 by Bridget Comments

What I like about this ad is that it doesn’t need a lot of explaining. Great art direction and a clever line “Enjoy responsibly. Phones down, please.” Read more…

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Publicis Omnicom celebrates the human side of the merger

on December 17, 2013 by Bridget Comments

Last year, I thought it was a tough brief to do something interesting with Maurice Lévy’s end of year digital greeting.  We were chuffed with the interest generated by The Human Youtube Player, but it only made the brief for this year more difficult.

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BirdBnB – every traveller deserves a home

on December 16, 2013 by Bridget Comments

AirBnB have launched BirdBnB this week as part of the it’s first integrated national campaign that includes online, TV, print and in-cinema.  A team of artists were commissioned to replicate 50 Airbnb listings into birdhouses.   Read more…

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I wish all agency websites were this good

on December 15, 2013 by Bridget Comments

This is by far my favourite agency website of 2013.  123 West is a Vancouver based advertising agency and design collective, who claims to be ‘different to a typical agency’. It seems that way.  Their website was created entirely with talent from fiverr.com (The world’s largest marketplace for services, starting at $5). Read more…

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