Jung Von Matt are back again with another clever stunt, this time to promote the digital issue of the Neuer Zürcher Zeitung. I love the surprise factor that comes from pimping a lo-fi support with technology. It’s a good example contextual marketing – showing people the value of real-time news services whilst they are ready the printed edition.
Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low – hopefully this will change.
The simple ideas are the best. It’s nice that you don’t need a 2 minute case study to understand it (the 30 second TVC says it all).
It’s starting to look like the real time marketing trend may be spilling out of social media and making it’s way into TV advertising. Ford has responded to the controversial Cadillac “Poolside” TVC with a parody called “Upside” (You can get more detail about it on adweek here)
This campaign for Kusmi Tea created by French agency Quai Des Orfevres is simply beautiful. The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir.
What I like about this ad is that it doesn’t need a lot of explaining. Great art direction and a clever line “Enjoy responsibly. Phones down, please.” Read more…
Last year, I thought it was a tough brief to do something interesting with Maurice Lévy’s end of year digital greeting. We were chuffed with the interest generated by The Human Youtube Player, but it only made the brief for this year more difficult.
AirBnB have launched BirdBnB this week as part of the it’s first integrated national campaign that includes online, TV, print and in-cinema. A team of artists were commissioned to replicate 50 Airbnb listings into birdhouses. Read more…
This is by far my favourite agency website of 2013. 123 West is a Vancouver based advertising agency and design collective, who claims to be ‘different to a typical agency’. It seems that way. Their website was created entirely with talent from fiverr.com (The world’s largest marketplace for services, starting at $5). Read more…
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