Hermès 2014 collection mutates in a quirky film by Julien Vallée
Hermès is an interesting brand. Every year it crafts its collection and communication around one creative theme. The theme for 2014 is ‘Métamorphose’.
The digital campaign to promote the 2014 summer collection enlisted Director Julien Vallée, who created a quirky film showing objects from the collection transform one after the other: bracelets mutate into a zulu mask, a leaf “zips” to reveal a wallet, a stiletto shoe becomes a bird…
Julien Vallée is renowned for a very crafty approach using handmade film techniques. The same artisanal approach was applied to every part of the campaign including banner advertising.
“The idea was to represent the colourful frontier between tropical summer and surrealism” – Nicolas Thiboutot, Creative Director DigitasLBi