Advertising is growing or advertising agencies believe the they’ve done a better job with respect to last year. Entries are up 18 percent at the upcoming Cannes Lions International Advertising Festival with 22.101 campaigns competing for the Lions. The entries in the Cyber Lions category entries are up 21.5 percent. The panel headed by PJ Pereira, Executive Creative Director at AKQA San Francisco will have to assign the awards selecting among 1897 entries. Let’s wait until June 21 for the shortlist and June 23 for the winners.
Forrester Research has recently release a report entitled “Web Design Agency Shootout” which compares the work of 17 firms that build consumer-facing Web sites.The report reviewed two types of engagements; one concentrating on building brands and another looking toward conversion rates that focused on transactions. As explained in the press release R/GA was singled out for its strength in its design and standout approach to broadband. Forrester also gave R/GA top marks for strategy, with above average scores for customer modeling. Additionally, the business results produced for clients, based on client interviews, led to high marks for client satisfaction. Recently R/GA has been awarded with six Cyber Lions at the 51st Annual Advertising Festival in Cannes. Gold Lions were presented for Nike Lab Holiday 03 (www.nikelab.com) in the Sportswear, Fashion and Clothing category and for Nike ID (www.nikeid.com) in the Retail/E-commerce category. A Silver Lion was awarded for Nike Gridiron (www.nikegridiron.com) in Consumer Products/Services, while Bronze Lions were given for Nike Lab Comic Book and Nike Lab Spring in Sportswear, Fashion and Clothing. R/GA also received a Bronze Lion in Digital Video Spots for the Internet for its Vince Carter and LeBron James animated series on Nike Hooptown (www.nikebasketball.com). Nike Running (www.nikerunning.com) made the Cyber Lions Shortlist once in Retail/E-Commerce and twice in Miscellaneous, for a training log and pace calculator.
MSN network celebrated yesterday the best creative advertising content to appear on its network of Web sites over the past year. As explained on Yahoo! News, AtmosphereBBDO won the first prize in “branding” category for “Pen” developed for General Electrics; Lowe New York received the first prize in “Direct Response” for a Dell ad that promoted a free-shipping offer; and Euro RSCG Circle gained the gold medal in “Rich Media” for an interactive ad developed for New Balance Athletic Shoe.
“Feel the Fury” advertising campaign for the University of Miami Hurricanes football has been awarded by Web Marketing Association (WMA) for Best General Interest Rich-Media Advertisement. The news is reported today on Hurricane’s web site.
As reported today by Business Wire, the Web Marketing Association has awarded Disney Online Best Travel Integrated Advertising Campaign for the “Ohana Island mini-site and sweepstakes.” While the FamilyFun.com Weekender newsletter was awarded Best General Interest Newsletter HTML email Campaign.
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