Guest post by Tim Buesing – DCD at Publicis MOJO Sydney
Cannes has just wrapped, with the winners receiving well-deserved praise, commentary and analysis. Rather than adding onto that pile, I wanted to collect a very random mix of entries. I dug around the short lists in hope of finding the longest case study, an oddball entry, the most outrageous claim of results, something of a Tour de Monde of commercial creativity.
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