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Coca-Cola, a World of refreshment

July 26, 2005 at 1:59 by Martina Comments

coca_world.jpgCoca-Cola, despite the fact it has been named once again brand of the year by BusinessWeek/Interbrand, feels it is loosing touch with the UK market. This assumption derives from an article published today on Bran Republic announcing the “World of refreshment” campaign.
The multimillion-pound campaign includes outdoor advertising and a web site (www.refreshinglife.co.uk, with the aim of promoting the full range of soft drinks produced by the Coca-Cola company. Vallance Carruthers Coleman Priest created the ads that target in particular health-conscious drinkers who might be afraid of having soft drinks.

One Response to Coca-Cola, a World of refreshment

  1. Timmouz says:

    just visited the site, shit aint working. couple of links are not working. I think a brand like coca cola, with a budget like in this case, should come up with something better.

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