Digital advertising and marketing: only the best ideas worldwide, since 2003

Sony’s Olympic videogames

on August 3, 2004 by Martina Comments

Sony has developed the official video game for the PS2 of Athens’ Olympic Games, and is promoting it with a dedicated web site in 23 versions (about 17 languages). Randommedia did the an excellent job also creating mini-games based on gymnastics, aquatics, athletics.

File under: olympics, ps2, sony

Sony “Raise to Honor” marketing push

on February 13, 2004 by Martina Comments

Raise of Honor is a new Playstation game that Sony will launch with a multi-million dollar marketing campaign. The press release explains that a viral and online push will support print and TV advertising. Viral advertising will consist of “wild postings” in San Francisco, Los Angeles, and New York. Online advertising will commence in February and continue through the end of April. The ad will be run on Web sites such as atomfilms.com, ifilm.com, ign.com, gamespot.com, and maximonline.com.

File under: online advertising, raise of honor, sony

Sony goes viral

on July 22, 2003 by adverblog Comments

In today’s Digital Bulletin you can learn more about Sony’s recent campaign aimed to raise awareness of portable devices such as MD and CD Walkman. The campaing with the brand message “You make it a Sony” will run online but also through music festivals and other music channels all across Europe. The viral buzz will be spread by Cake Group, which has a very original Web site I reccomend to visit (even though I’m not sure that I like it . Pay attention to the “hot cakes” part… it can make you sick…

File under: cake group, sony, viral campaign, viral marketing

Sony to Launch ‘Charlie’s Angels’ Game Online

on May 21, 2003 by adverblog Comments

Charlie’s Angels will come back as a video game. Sony Corp.’s movie division on Monday said would release an online video game based on “Charlie’s Angels” to coincide with the new “Angels” movie which it is also releasing. It’s no doubt an interesting example of how the gaming industry might help reinforcing the marketing mix to support a new product launch. I’m not sure if this can be exactly defined as “advergame” but I thought it was worth posting anyway. You can watch a preview on Animated Angels.

File under: advergame, charlie's angels, entertainment, sony

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