Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: raise of honor

Sony “Raise to Honor” marketing push

on February 13, 2004 by Martina Comments

Raise of Honor is a new Playstation game that Sony will launch with a multi-million dollar marketing campaign. The press release explains that a viral and online push will support print and TV advertising. Viral advertising will consist of “wild postings” in San Francisco, Los Angeles, and New York. Online advertising will commence in February and continue through the end of April. The ad will be run on Web sites such as,,,, and

File under: , ,

Advertise here