Digital advertising and marketing: only the best ideas worldwide, since 2003

Red Bull Music Academy

October 13, 2011 at 8:12 by Tim Comments

One of Red Bull’s longest running engagements, the Music Academy just launched their first major video piece. Check out this mix of many animation techniques reflecting the cities the Music Academy is touring worldwide.

Watch the video here on Vimeo . The video’s conception and production is nicely documented in this article here. It’s fun to see classic stop-motion techniques mixed with slick 3D and experimental ‘generative art’ sequences generated by code.

Background on the Music Academy can be found here and its World Tour here. See all of their videos on their Vimeo channel.

Agencies: Mother NY / Passion Pictures


Advertise here